Changed, intelligent electronic product development, upgrading the speed of even some beyond imagination, it also offers sports products of intelligent soil, one of the most obvious example is the intelligent hand ring, intelligent watches wearable devices widely popular. In such a background, the sports equipment of intelligent once again become the focus of attention, and smart shoes became a pilot for many enterprises. Not just those familiar sports goods company, even the lenovo, millet technology companies are separately introduce smart shoes. This combination is just let a person feel hesitation and confusion, this attempt is just a flash in the pan. However, this represents a trend.
Nike shoes
Although the first attempt to smart shoes Nike is not successful, but after that, its exploration of sports intelligence has never stopped. The concept of "Nike +" is Nike early left important heritage. The combination of each generation of intelligent terminal with apple, Nike's achievements on intelligent software has always been the industry's leading. Not long ago, Nike appointed apple CEO Tim cook, chief of the independent director is strongly suggested that let the combining exercise with the fully digital intelligence is one of the core concept of Nike.
In fact, Nike has quietly put smart shoes again to pick up. In march this year, released its first automatic lacing Nike sneakers HyperAdapt Trainer 1.0, and the shoes will be grafted onto the Nike + application. As a result, the user can clearly understand to sports shoes movement indicators of performance, and personal. In the increasingly fierce sporting goods market, Nike also want to get stuck in the field of intelligent equipment body position.
Similarly, another in the north American market rise obvious sports brand hypoallergenic will also be a toehold smart shoes. Believe many people know hypoallergenic is through sports stars like curry, Murray, but said to be hypoallergenic shoes really is something new. At the end of February this year, issued the first hypoallergenic smart shoes SpeedForm Gemini 2 RE. CES conference, held at the beginning of this year and running related intelligent products is to gain the attention of many people, smart shoes as the core of the product as a market leader come as a surprise. Hypoallergenic company think smart shoes will be the future development direction of running shoes market.
The first step in li ning, a smart shoes
Smart shoes is not the patent of foreign brands, of course, some domestic famous sports brands also started in the field of the layout. Among them, li ning became a pioneer. As early as in July last year, li ning joint millet rice science and technology, China formally issued two smartphone running shoes, is a professional runner oriented "fierce jun", another is geared to the needs of the general public of the "red rabbit".
A smart shoes sneakers and intelligent cooperation of hardware and software is needed to achieve its effect. Li ning company only rely on their own strength can't build up a complete intelligent running shoes chain, so it to the millet and millet hand ring meters manufacturers China science and technology. M science and technology of China to provide smart chip, this is the most core part of the smart shoes, while millet sports APP as the data collection and analysis of the terminal, to provide users with all kinds of sports.
Li ning smart shoes launched or has obtained the good market response, within six weeks of sales broke through hundreds of pairs, this in today's various shoes market is already very commendable performance. Li ning himself said, li ning company from sports equipment service providers to "Internet + sports life experience" service transformation, to break the homogeneity of the sports industry bottlenecks. "Internet +" gives the infinite possibility of li ning's cross-border cooperation, intelligent product this the entrance of the gate is open. Li ning company wants to do more industry trainers, first through the threshold low smart shoes, to attract a large number of consumers and drive more intelligent product sales.
Li ning preliminary success in the field of smart shoes will undoubtedly play a demonstration role in the industry. It's not, anta also announced last month to join the game. On June 19, anta joined foxconn officially released smart shoes, also released the anta running APP on the day. This is step since last release "Run With Me, you are the runner" running strategy, the landmark of a big deal.
Anta brand management center, senior director min-jie zhu said, anta on science and technology research and development and product innovation over the years spent a lot of energy, hope that through science and technology of cost-effective products, satisfy more consumers demand for the full range of sports products. The future, anta will revolve around anta running APP this online platform, continuously upgrade the intelligence, the omni-directional mobile interconnection, aims at providing a runner to forge a more perfect intelligent motion ecosystem.
Domestic sports brand, of course, in addition to li ning and anta, xtep, noble and 361 degrees were also launched their own smart shoes. Less than a year, intelligent running shoes become the major sporting goods manufacturers scramble for market. The intelligent movement, has become a consensus.
Suning established intelligent sports leagues
In addition to the numerous sports brand, even electric business platform suning saw the intelligent sports equipment broad market prospect. 11 this month, suning domestic brands more than hundreds of sports products, hand in hand together established the Chinese intelligent sports leagues. Suning is electric business platform to build here, also represents the capital strength of the sports industry. The development direction of the flow of capital is the industry, therefore, the intelligent movement trend seems to have been inevitable.
The personage inside course of study points out that China's sports industry market size is about 2 trillion, 2016 in front of such a huge market driving force, intelligent sports equipment market has been gradually opened. Wearable products, for example, in the first quarter of this year's shipments rose nearly 70% compared with the same period last year.
Also have a survey study shows that the sports enthusiasts are intelligent sports equipment purchase desire more intense, the runners the highest proportion, close to 60%. Su Ningyun quotient wei-min sun, vice chairman, said the future will be a rich Chinese consumers the leisure consumption group, they pay more attention to quality, personality consumption, have value proposition of products. Intelligent and sports equipment, from the current opinion, is precisely what the market demand.
But from the giant cuts the speed of the intelligent sports equipment, technical barriers to obviously have not form the core issue of differentiation. How to use big data to provide better personalized service and make their own product positioning is the key factor for grab market.
This paper source network by sole pressing machine polishing machine HuaCan shoes machine finishing