"27th Statistical Report on Internet Development in China" CNNIC latest release, as of December 2010, the proportion of China's SMEs access to the Internet reached 92.7% of SMEs have an independent corporate website or e-commerce platform in the network Shop proportion reached 43%. It is understood Shishi shoes have a website or online shop, such as small and medium enterprises, the vast majority have already begun to try network marketing.
 
    According to relevant data: As of the end of 2010, the scale of China's Internet users reached 457 million, of which search engine users reached 375 million, an increase of 9319 million, a growth rate of 33.1%; usage has also increased by 8.6 percentage points to 81.9 %. Search engine ranking first users a variety of network applications usage, and the status of the Internet portal from the traditional news portal steering search engine sites. In Shanghai, for example, in recent years, Shanghai E-commerce has developed rapidly since 2004, has been ranked first in the country. 2002 - 2008 7 years, Shanghai E-commerce transaction volume increased from 25.4 billion yuan to 278.545 billion yuan, an increase of more than 10 times the average annual increase of more than 50% of the total size of the nation.
 
    "In contrast, lions ecommerce external environment, the vast majority of shoes and apparel enterprises still remain in the traditional mode of marketing and production, although lions many companies have their own websites, but because people in charge do not know the place for e-commerce, resulting in many corporate websites just a decoration. "insiders Zhang said that e-commerce is the basis for future development, however, is inseparable from the development of e-commerce has a good atmosphere.
 
    Zhang depicts that if the lions currently has a good e-commerce environment, it may be so big picture: A company wants to expand their business, so the private economy in Shishi online search related downstream businesses as potential customers to track B, and eventually making their customers, but A company limited production capacity, so A business has to search the Internet with their own private economic lions in the same production chain of high-quality companies C, and successfully reached a cooperation agreement with C and lions private economy online search and find many material suppliers, by shopping around, to finalize cooperation with D companies. Simply click on the mouse and the keyboard will be completed under the traditional model to the trouble of tedious process, greatly reducing the business cycle, improve the comprehensive competitiveness of enterprises.
 
    This is the case of external e-commerce enterprise applications shoes, in fact, also includes the company's internal e-commerce e-commerce, which is a typical ERP system. Reporters learned that the lions have a lot of shoes and apparel companies use ERP systems experience, but not much can be persevered business. ERP system through the database to various aspects of data across the enterprise unified storage and analysis, but requires accurate and timely data recorded. Most lions shoes for ERP business knowledge is not much, not given enough attention, resulting in inaccurate data ERP database is not timely, they can not play its due effect, and gradually fade enterprises.
 
    Shoes and apparel enterprises to do e-commerce has become a trend and gain acceptance. Deal of the Day network operators charge says Wang, triggered by the e-commerce marketing revolution has erupted, lions medium and small shoes enterprises are accelerating the pace of entering the era of network marketing.