China shoe machine industry from the 1980s began to grow in the 1990s started, enter the first decade of this century, the rapid development and growth. Especially since China joined the WTO in 2003 to the front of the global financial crisis in 2008, only a small amount of the original varieties of shoes machine shoe machine companies have expanded production type, launched footwear "whole plant planning, whole plant export" services, China shoe machine industry both from a technical and scale, access to the "quality" of the leap, and in the short term to achieve a rapid expansion. To hit the ice age in 2008 after the financial turmoil, and then adjust the industrial upgrading and usher in the spring recovery in 2009-2010. But only after a peak in the first quarter of 2011, and gradually enter the "second ice age" in history.
After 2012 overall, year-round season, overall negative growth dilemma, the domestic shoe machine industry in 2013 will not be optimistic about the business environment, and even remains in the doldrums, the reason is: First, Chinese shoe machine industry in its own restructuring and upgrading, to automate and intelligent direction transformation which, technically there is a big difficulty, because many shoe actual production of new technologies require authentication and footwear enterprises are not interested in experimental production, the majority would want to sell to buy a very mature and stable technology and equipment Therefore, the majority of the market did not go through a lot of the actual production-proven technology and varieties of shoes machine is still in the exploratory stage, there is no scale effect. Second, when the shoe enterprises considering investment in equipment, the equipment did not bring very significant performance boost efficiency (including the ability to respond flexibly to diverse small order trends), the next shoe orders shortage, will not dare to invest. Third, labor costs, raw material costs, management costs can only rise, not fall, business increasingly difficult, and even affect the future business confidence. These three factors, coupled with the flight of industry, China has been a footwear production peak, and began gradually downward.
Shoes and therefore more powerful companies who, along with the relocation of industries in overseas markets to obtain a better development and broad margins. Taken together, there are five "shortcut":
Shortcuts one: OEM, primitive accumulation
Shoe machine industry, with upstream shoe as there are OEM, the implementation process of primitive accumulation. Part of an early start, the foundation more solid shoes machine enterprises to foreign customers by OEM, not only to obtain a stable orders and profits, but also in the process of cooperation with foreign customers, and gradually have a strong production technology, international quality and expand the business scale, open foreign markets to its own brand laid a solid foundation. Dongguan Hui of well-known enterprises such as shoe machine, the company has developed more than a decade, the creation of the early, because the opportunity to get help before a well-known Italian brand OEM production machine, shoe machine annually by hundreds of foreign brands, the supply to the rest of the world, its corporate R & D, production scale, process quality, capital accumulation and management experience greatly enhance access to hard and soft power, even if the financial turmoil export flow, which also had accumulated many advantages to quickly open the domestic market and neighboring countries surrounding , is used by many well-known shoe companies, smooth response to the market downturn, maintain stable development.
Shortcuts two: the high-end brand model to copy
The most important leader of this model Emma CNC, entrepreneurship twelve years, they fully focus on high value-added product development, brand management, and footwear, leather goods, clothing, furniture, cars, stationery, sports goods, electronic products customers and suppliers and other industry associations to exchange, and trade media widely publicized collaboration with industry to build a centered, comprehensive coverage of flat paper media, online industry portals, public media, outdoor media, the exhibition spread, conferences and exchange-dimensional , diversification and internationalization of the unique branding model, establish a professional high-end brand image.
12 years, but also to explore a set of its own domestic business model suited to attract agents to join multiple regions of the world. Used in many industries and the efficient mode of production in China, mature and stable hardware and software products, with different national languages, localization replication. This higher value-added operations, to attract domestic and foreign clients, in recent years, the development of greater pace.
Shortcuts III: cheap exports, information is king
Such models, called "Chinese Jews" Wenzhou shoes machine supplier on its head. Wenzhou shoe machine has been "stable quality, low price, practical, professional production," said. Many Wenzhou shoe machine manufacturer with annual trade fairs at home and abroad to show his face, seize opportunities, take advantage of the exhibition, business trips, personal connections, trade associations, import and export companies, agents, distributors, intermediaries, customer presentation, e-commerce, media, advertising and other multi-channel information, its specialized production capacity, very competitive price advantage, asymmetric information in the past decade, especially between 2003-2008, and in some emerging market countries such as Russia, Vietnam, Middle East, Africa, Eastern Europe, India, South America, quietly layout, occupying a larger market share, such as Wenzhou Banda, Kurahashi, Tai-shun, Ou River, Whitby, columns of other famous shoe machine companies, they increasingly compete in the domestic Under intense situation, have quietly moved abroad, they get a good customer orders, accumulated in the course of business in order to better be able to operate on the basis of a good domestic market.
Shortcuts four: two-way route through, interchangeable resources
    Kind of way, more power for domestic enterprises used shoes machine is widely recognized by the industry's healthy development model, in which a leader such as Wenzhou Dalong shoe machine, after early before lasting machine, pressing machine started to occupy Wenzhou shoes half of the market, in 2000 the sights of Italy, in collaboration with Sabah shoe machine, with the introduction of the world's leading nail, massage and other styling products as well as hot and cold BC, through cooperation with international giants, not only the product quality has been the rapid increase, while became a very small minority of the whole plant can achieve output Shoes manufacturer. After years of healthy development, to 2008, when Italian shoes insight into the machine has been developed to require a larger adjustment period, Dalong Shoes fist product - around to help, pressing machine, in the form of OEM sales to Italy Shoes Company technical input to output variable by the Italian company to supply products to the world. This two-way sales, interoperability, resource model, and establish a leading position in Dalong shoes machine session, and its mode of operation is also the industry's praise as "the most successful business model", but also higher added value and maturity Shoes business model.
Shortcuts Five: whole plant output, the value of innovation
Domestic shoe machine industry after years of development, a few powerful enterprise customers on the basis of the extensive use of local shoe factory on the whole worked out a shoe factory output mature production experience, such as large scale production line style, team-style lean manufacturing, For example, Wenzhou Dalong, Dongguan Illy, Sega and large fairly representative of the shoe machine business, because the whole plant has a better output capability, the footwear industry in relocation cases, these plants have a rapid response with the finished shoe settled into relatively unfamiliar, supporting imperfect place, continue to provide services to the whole plant export capabilities to help shoe quickly adapt to the new environment, but also for their own shoes machine created new profit margins and market opportunities.
Although we have seen a variety of pressures and difficulties faced by the domestic shoe machine industry, these overseas gold shortcut gave us a different reflection and inspiration. Because "only a sunset business, there is no sunset industry." Footwear industry with our lives, with long-term growth potential, even if the current state of the industry as a whole into a bottleneck, also belong to the industry's survival of the fittest normal phenomenon. Although the shoe industry in the shift to low-cost regions, but there is a trend, that is: energy saving, low-carbon, environmentally friendly, and intelligent automation of production is also the rise of the so-called high-cost areas, and get a good space for development. Shoes enterprises can learn from these five shortcut, more integrated in the global economy today, find a suitable mode of rapid development and expansion of new markets and meet the next development summit.